Filming Krussia | 'Where You At' short film

April 02, 2025 in Video

Filming Krussia

Location: Brooklyn, NY
Watsup family, I’m just going to jump right into this one. I hit up Krussia and asked him if he’s interested in being the star role for the next “Where You At” short. He agreed and we scheduled it on a beautiful 60 degree Saturday. I met him in Greenpoint and we started filming around the Pulaski bridge. While filming the first couple scenes of Krussia speeding down the highway path; Devin, Yves, Toni & Lalo pulled up on me out of nowhere and shocked me. They said they’re just out riding around with nothing to do and saw me on the corner with my gigantic camera. I invited them to be a part of the storyline and they were hype. The randomness of bumping into friends is what makes New York so special. Having them join Krussia riding around was perfect because filming multiple people riding looks much better than filming one person.

The Plot

- START
- I send Krussia a voice message, “Yo Krussia, Where You At!?”.
- He receives message & decides he has to link up with me so he starts hustling.
- While riding to my location he rides past some friends hanging out and yells “YERRR”.
- They see him and mount their bikes so they can catch up to him.
- No conversation is needed, they all trust to just follow Krussia.
- Im waiting in the park for Krussia so we can play a game of Chess together.
- He arrives with a small squadron, we embrace & start playing.
- Film ends with entire crew hanging by the water talking and laughing like friends do.
- END

Equipment List

The Talent

Filming Hayato | 'Where You At' Short Film

March 25, 2025 in Video

Filming Hayato

Location: Bedford Stuyvestant, Brooklyn NY
Before Hayato flew to NY to race in the annual bike race ‘Monstertrack’ my boy Junpei hit me up and told me he’s sending his little brother to NY for the first time and he wants me to look after him while he’s here. I told Junpei to Say Less and awaited Hayato’s arrival. When he landed in NY he hit the ground running and was hard to get a hold of because he was being pulled in 20 different directions hanging out with all the homies.

After the Monstertrack bike race hype died down, I told him we should shoot a short film before he leaves NY. Mainly so he has something special to bring home to his family and friends. Nothing beats a video of yourself riding around exploring a foreign city. Hayato agreed and on a rainy Thursday afternoon we started shooting. Even though we had a language barrier between us Hayato understood everything I asked him to do. We started in Bedstuy, crossed the Williamsburg Bridge, shot scenes in L.E.S., crossed the Manhattan Bridge, shot scenes in Downtown Brooklyn, Park Slope and ended at TUNED bike shop. Hayato flew back to Japan a couple days later.

The Plot

- START
- I send Hayato a voice message, “Yo Hayato, Where You At!?”.
- He receives message & decides to link up with me so he starts riding.
- While riding to my location he takes a detour because this city is new to him.
- He crosses Williamsburg Bridge & makes his way to Manhattan Bridge.
- He sees friends on Manhattan Bridge and embraces them.
- Proceeds to continue heading towards my location.
- He arrives in Brooklyn and meets me at TUNED bike shop.
- Film ends with us entering TUNED bike shop together.
- END

Equipment List

The Talent

Hayato | Instagram
Bike | Ganwell

Filming Tuned Bike Shop | A Day In The Life

February 26, 2025 in Video

Filming Tuned Bike Shop

Location: Brooklyn, NY at Tuned Bike Shop
A couple weeks ago, I contacted Tijon and asked him about how building a wheelset works & he started nerding out over the phone about all the specifics and it all went over my head. Later that week I went to the shop in person so I could see everything he was talking about and thats when the idea of filming his process came to life. Most bike shops are just a place of work for most mechanics but Tuned is different. Tuned is like Tijon’s living room filled with all of his personal tools, toys & machines he’s acquired during his many years of working in the cycling industry.

I talked to him about doing an, ‘A Day In The Life’ short film and he agreed. Together we titled the project, “The Art of Building A Wheel’ at Tuned Bike Shop. The day of shooting started early an took the entire day to finish. You can see the in video how we started filming in the afternoon and ended in the evening. We took a break from shooting and had some Spanish food from a local spot and we went over his entire process. Making sure that we didnt miss anything. The rest is history.

The Plot

Shop owner, Tijon Randall of Tuned bike shop starts building a wheelset and doesn’t stop until he completes the build for a customer. Film shows the detail of his process from start to finish.

Film Equipment

Equipment used to Build Wheelset

Phil Wood Spoke Cutting and Threading Machine, Phil Wood Spoke Ruler, Abby Harbor Dishing Gauge, Home-made Wheel lacing stand, P&KLie Special 250 Truing Stand, Spoke holders (Graduated Cylinder). P&KLie Quick Release Adapter, Noble Nipple Driver, DT Swiss Spokey Pro Nipple Wrench, Specialized Roval Twist Resist Spoke Hold Tool, Set of 3 Adjustable Spoke Nipple Driver for Drills/Screwdrivers, Elevation Wheel Co. Nipple Shuffle Box, Digital Wheel Fanatyk Tensiometers, Rad Labradorite LTP20-4 Loobtoob Pro 20ml Syringe with FNA14 Flat Needle Applicator, Bosch Pocket Driver Kit: 1/4 in Drive Size, 1,300 RPM Free Speed, 2.0 Ah, 12V, Pistol Grip, 12V, Islandix Instruments Wheel Analytics is Digitally Integrated Truing

Stay tapped in for the next “A Day In The Life” feature

"Number One" Studio T-shirt Release Video

June 05, 2018 in SA Family, Apparel, Video

I asked one of my staff members to ride with me to Downtown Brooklyn to pickup a Mother's day gift for my mom and he decided to wear our new Number One Studio tee. Hype that he had on the Tee, I grabbed my camera and we got a little cutty on our way to pickup the gifts.
Now I personally dislike commercials and I never want you to feel like im trying to sell you something. The only thing I ever want to promote is being alive and buying our shirt doesn't give you life. The only thing buying our shirt does is make you a studio staff member. So you can continue to confidently remind your peers to, "Dont Talk About It, Be About It"

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